Taking Xinzhou City Wutai Mountain Scenic Area, Yanmen Pass, Wannian Ice Cave, Luya Mountain Scenic Area, Laoniu Bay Scenic Area, and Xinzhou Ancient City as the research objects, based on Baidu index and Sogou index, from time distribution characteristics and spatial distribution characteristics ，the network attention characteristics of the main scenic spots in Xinzhou are analyzed from two perspectives.The results show that the network attention of the main scenic spots in Xinzhou has been declining year by year in the past four years; the network attention of the main scenic spots in Xinzhou has been significantly affected by seasonal changes; Holidays are a small peak of online attention during the year, and online attention is relatively high in the second half of holidays. From a national perspective, the scope of online attention in major scenic spots in Xinzhou is relatively limited, mainly attracting provinces and the economy around Shanxi Province other more developed provinces; as a new scenic spot, the ancient city of Xinzhou has become a scenic spot second only to Mount Wutai and Yanmenguan in Xinzhou City's network attention, ranking third. Xinzhou City should increase the publicity of the main scenic spots, create the winter characteristics of the scenic spots, condense the tourism slogan, build the ancient city of Xinzhou into a publicity platform for other scenic spots in Xinzhou, carefully design boutique tourist routes, and drive the high-quality development of Xinzhou's entire region tourism.