Abstract:Based on the survey data, this study uses the logit model and the Probit model to empirically analyze Taiwan’s scientific and technological personnel's willingness to work in Fujian and its influencing factors. The study found that the level of education ,the government policy,the development prospect and children’s schooling are significantly and positively affecting the willingness of these Taiwanese;cultural exchange has a significant negative impact on these Taiwanese; the impacts of social environment,innovating,applying new project,agricultural cooperation and public housing on these Taiwanese are not significant. Accordingly, it is proposed to increase publicity of policy to improve Taiwanese awareness, formulate concrete rules to enhance the effectiveness of policy implementation, broaden working methods to strengthen these Taiwanese life security and so on. And in order to attract more scientific and technological Taiwanese to work and live in Fujian, to promote integration and development of two sides of Taiwan strait.