“互联网+”和供给侧改革下现代农业产业模式及路径
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The Model and Path of the Modern Agricultural Industry under the Trend of “Internet +” and the Supply Side Reform
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    摘要:

    自中国步入“互联网+”时代,在供给侧改革下,创新现代农业产业模式,合理制定发展路径是实现农业结构调整和转型升级的关键途径。基于互联网信息技术,在供货商侧构建产业综合平台,购买商侧搭建营销平台,建立“供货商+平台+购买商”产业模式下的全新农业产业链系统,打通了涉农产业的生产、支付、物流和营销四大环节的流通渠道,通过科技创新、组织创新和机制创新实现供需平衡,并满足不同层次客户的多元化需求,加速了农业产业化进程。

    Abstract:

    Since the Chinese economy entered the era of the “Internet+”, on the supply side reform, innovating the modern agricultural industry pattern and establishing a reasonable development path are the key ways to realize agricultural structural adjustment and transformation and upgrading. Based on the internet information technology, industry integrated platform constructed in supplier side, marketing platform built in the buyer side, establish the new agricultural industry chain system under the industry model of “suppliers + platform + buyers”. This system opens up the four aspects of distribution channels of the agricultural industrial production, payment, logistics and marketing, realizes the balance of supply and demand through the innovation of science and technology, organizational innovation and mechanism, and meet the diverse needs of customers in different levels, accelerating the process of agricultural industrialization.

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史朝阳.“互联网+”和供给侧改革下现代农业产业模式及路径[J].科技与产业,2019,(11):68-72

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  • 在线发布日期: 2019-11-27