Abstract:Based on the background of rural revitalization, Zhangzhou actively explores the development mode of "Taobao Village". Since Baihua Village of Jiuhu Town in Zhangzhou was selected as "Taobao Village" in China in 2015, rural e-commerce in Zhangzhou has developed rapidly. The development of Taobao Village model is also facing such problems as vicious competition, lack of talents and insufficient funds, which further stimulate the continuous transformation and upgrading of Taobao Village model. The study found that the government should make clear policy orientation, perfect laws and regulations, perfect talent mechanism, strengthen market supervision, create a fair and just competitive environment for the transformation and upgrading of Taobao Village model, so as to fully mobilize the enthusiasm, initiative and creativity of villagers.