During the research period, Hami jujube growers sells Hami jujube by choosing the sales model as the research object, and design questionnaires for market research and farmers'visits. At the same time, statistics and analysis of data are carried out on the basis of investigation, which provides a reasonable basis for Hami jujube growers to choose a suitable sales mode, and through the study of farmers'sales mode selection behavior, which sales mode is of great significance to farmers' income.