Along with the advent of new retail era, the exploitation of big data for cigarette consumer behavior analysis has become crucial for the tobacco companies which are seeking for superiority in marketing campaign and product delivery strategy. Through POI data analysis technology, this paper makes an empirical analysis on the data of cigarette consumers in QD area, and studies the regional distribution of consumer purchase behavior, as well as the place and time preference. This research has provided a new method of company's consumer behavior analysis, and the research conclusions simultaneously supply a reference to tobacco company's marketing campaign and product delivery strategy.