Abstract:Tourism has gradually entered a period of stable growth from spontaneous to conscious, from germination to prosperity. In the past 30 years, Fujian's tourism industry has entered a new stage of development, and the tourism income has occupied an increasingly important position in Fujian's national economic income. Based on the econometric model, this paper collects the tourism-related data of Fujian Province from 2007 to 2017, and takes the domestic tourism income of Fujian Province as the dependent variable, selects the number of domestic tourists received in Fujian Province, the per capita consumption of domestic tourists, the consumer price index of Fujian Province, the road mileage of Fujian Province and the number of A-class scenic spots. As the corresponding explanatory variable, the multiple linear regression is used to test the parameters, and then the stepwise regression correction is carried out. Finally, the conclusion is drawn that the number of domestic tourists received in Fujian Province, the domestic per capita consumption and the consumer price index of Fujian residents are the most important factors affecting the domestic tourism income of Fujian Province, and based on this, the paper puts forward the blessing. Suggestions for improving tourism revenue are proposed.